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I have been asked over the last couple decades what Benedetta’s new trends are. For the majority of this time I have consistently said, “We are not a trend, and we do not follow trends.”
Furthering that, we are tried and true with authentic formulations. No private label, outside labs, no internet searches on DIY formulas, and no following Youtube viral trends in skin care, organic, natural, or farm to face.
There is a comprehensive design behind how the skin functions, what it needs to correct, protect, and rejuvenate (anti-aging), through the holistic introduction of plant intelligent botanicals. There needs to be a cohesive symbiotic communication between the two: the function of the skin and its ability to receive the synergy of plant materials, is key to the skin’s health and longevity.
But as I am always barking, “I started before sourcing ingredients was as simple as searching the numerous suppliers online.” Without ingredients there is no formula, but there is far too much information and confusion amongst those internet posts that often have misinformation and some, may be just trying to climb up their pyramid scheme ladder.
In other words, buyer (and maker) beware.
In addition to the obvious opportunists out there, trends are what seems to be making the industry of personal care tick, especially amongst millennials. For the first time I will admit that I now have become, after only 30 years, a TREND-SETTER. That, I can accept.
At a recent marketing meeting I asked my staff, what are the trending products and how can Benedetta speak to them with honesty and authority, from our prospective of design, purpose and plant intelligence. I admit the one I had a good laugh about, was “oil cleansers.”
This all-inclusive, preparation, and the ultimate foundation to our 5-Step Daytime and 3-Step Nighttime facial regimens was created after years of customized facial treatments. The intent was to create something that purified at deeper levels without stripping the skin, while simultaneously toning and exfoliating dead skin cells. Thus preparing the skin to receive further Water Integration (another Benedetta milestone) and bioavailable Organic & Biodynamic antioxidants, polyphenols and phytonutrients, designed with our own unique delivery system.
Oil Cleansers you say?
What an easy concept for all the kitchen cosmetics around the world to create a simple cleanser without the ultimate effectiveness a true cleanser should deliver.
I started creating the Rosemary & Geranium Crème Cleanser in 1991 with a finished product ready for launch in 1994. It took another two years to get out the gate with the Benedetta brand label on it in 1996.
I had many back to the drawing board moments over those three years, but I was determined to utilize the botanicals I wanted and at the high percentage of oil, Rose hydrosol, along with green clay, a vital amount of essential oils and much more. This authentic and truly unique formula was not only ahead of its time, it was absolutely NOT “trendy.”
Thank goodness I persisted until it became the same product we have today, as it has more than paid off in giving so many radiant, purified and balanced skin.
I knew then that oil was better than soap and wanted to create a professional product that estheticians could use in the Benedetta Holistic Facial. Used exclusively for 20-30 minutes depending on the condition of the skin, the practitioner is amazed at the amount of debris that comes out, as well as its ability to stimulate lymphatic drain as it prepares the skin for the next treatment.
This is a subject I can speak to with passion since I have decades of experience as the designer and founder of literally the first of its kind Hydrating Elixir. With its sole purpose and design to lock in hydration under oil-based preparations (made by Benedetta, of course) and use alone without oils at night to bring the skin into its natural hydration balance. Crystal Radiance Hydrating Elixir was created in 1986 , marketed and sold to the public one year later after a clinical year of study.
With years of using and loving this product with great success time and time again, it’s no wonder I feel skeptical over the new trends on hydration including but not limited to “Hydrating Masks.” It appears that they are a cheap, inefficient way to aid the skin as they are filled with petrochemicals and are typically adhered to a plastic surface. It goes without saying that in our attempt to get more Water Saturation (a Benedetta cornerstone), we are introducing materials the skin does not recognize and therefore not utilize holistically.
Enter Hyaluronic Acid
HA is a long, unbranched chain of simple sugar molecules. The body uses it to provide connective tissue such as cartilage, and it's also used to repair the skin. Ultraviolet radiation from the sun can cause skin cells to reduce their production of hyaluronic acid. It is found to increase the viscosity of the fluid and is a lubricating component as well.
It is said to increase its weight in water by 200 times. With all these attributes it’s no wonder that the newest kid on the hydration block would be HA.
So called “natural hyaluronic acid” is obtained from rooster combs or from the aqueous humors of the eyes of cows. Vegans beware!
The artificial sources of hyaluronic acid are synthesized in a laboratory using other chemicals as raw materials and called biosynthesis. One source states the use of the streptococcus bacteria strain to utilize the synthesis of hyaluronic acid.
This water-soluble material is cheap and easy to incorporate into almost any skin care formula.
Crystal Radiance and the Benedetta Difference
Although we have adopted a similar botanical HA in the form of Cassia Angustifolia for our Nighttime Repair Serum, I have been confident in my original formulas and systems of use to provide the best and most “usable” forms of hydration the skin and its connective tissues need.
After decades of creating the idea of Water Integration and experiencing the ultimate in hydration with the Crystal Radiance series, I see absolutely no need to follow this trend further.
Stay tuned for more on current skin care trends as we confront those trends head-on with our tried and true preparations.Continue to Trends, Trends, Trends Part 2 -->