Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?
I created Benedetta with a clear intention to serve a need that hadn’t yet been met in the skin care industry, one riddled with petrochemicals and false, harmful ingredients.
My insistence on Farm-Sourced® ingredients, with attention to synergistic formulas, is key to delivering function and purpose through our system of use. It took time and persistence to acquire raw materials that were not only clean and free from toxins, but Certified Organic and eventually Biodynamic, this has become the cornerstone of excellence that would grow. Finding solutions for my formulas to allow for 98–100% botanical efficacy without conventional binders, additives and so on, was challenging and took years. I had virtually no support in my thinking and it required great presence of mind to persevere.